Six Types of Training and Development Techniques
As a training program provider, I am pretty sure that you are well aware as to how crucial an effective and efficient training program in ensuring your success in today's competitive global arena. However, before you can offer your services to your clients, you will need to know first how you can properly market or sell your training programs to get people to sign up.
Here's how you can sell your training programs:
1. The first thing that you need to do is to make sure that your training programs are highly targeted to the needs and demands of your target market. When people know that they can benefit from your programs and that they'll be able to get exactly what they need, it will become much easier for you to convince them to sign up. Before you even design your programs, make time to really get to know the people that you would like to serve so you'll know what techniques and elements that you are going to use on your training.
2. Establish your expertise. People will surely want to work with trainers who have in-depth knowledge and relevant experience. So, you must create training programs on subjects or topics that you are expert on or passionate about. For example, if you have been doing strength training for more than a couple of years, you surely know what techniques work and what doesn't. Your acquired knowledge in this field will make you a better, effective trainer.
3. Develop your own programs. If you want to easily set yourself and your programs apart from the rest, you must be able to design your own trainings. I recommend that you personalize them based on the needs and demands of each of your trainees. Strive to offer something different but effective. Take advantage of your creative side and always think out of the box.
4. Offer free sample. Get your prospects to try your training program for free so they'll be able to gauge if this is something that they are looking for. During the free session, make sure that you fill all their needs and demands. If you are able to impress them at this stage, you can be assured that they'll sign up with you in no time.
5. Advertise. Promote product awareness by advertising your training programs using effective mediums. If you are targeting the global market, you can use the internet to promote your offerings online. Use PPC ads, blog marketing, social media marketing, article marketing, email marketing, forum posting, and video marketing.
Six Types of Training and Development Techniques
On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?
How people learn
Each individual has a form of learning that suits them best. Some individuals achieve fantastic results in courses taught online, however most people drop out of 100% computer-led courses. Educational institutions, as well as companies in carrying out staff training, must recognize that there is no ideal way to carry out the teaching of a large group of individuals, and so must design programs that best suits the needs of the group as a whole.
People learn using multiple senses. This involves learning through both theoretical components of a course, as well as social interaction with both instructors and other students. Students learn from each other's mistakes and successes, not just from what they are told by instructors.
Each individual student has an ideal learning pace. Instructors are therefore faced with the challenge of designing courses that move forward such that those students with a slower learning pace do not get left behind, while not moving so slowly that students with faster learning paces get bored.
In the age of high-speed information transfer, online education is becoming a popular and cheap means for delivering teaching to individuals outside the classroom, and in some cases all over the world. Teaching can be via CD, websites, or through real-time online facilities such as webcasts, webinars and virtual classrooms. However, different methods of online education each have their own advantages and disadvantages.
Online education is still a relatively new concept, and in many respects still in the teething stages. As such, various problems arrive across different online education environments. For example:
1. Lack of immediate feedback in asynchronous learning environments: While some online education environments such as webcasts, webinars and virtual classrooms operate live with the addition of an instructor, most do not. Teaching that is delivered through a CD or website, although having the advantage of being self-paced, provides no immediate feedback from a live instructor.
2. More preparation required on the part of the instructor: In an online education environment, an instructor can not simply stand in front of a whiteboard and deliver a class. Lessons in online education environments must be prepared ahead of time, along with any notes and instructions that may accompany the teaching.
In many cases it would also be necessary that the instructor not only understands the concepts being taught, but the technology used to deliver that teaching. This therefore increases the skill-levels needed of online education instructors, placing greater demand on educational institutions.
Staffing levels may also be higher for courses run in an online education environment, requiring for example:
The Instructor - able to teach both course content and be skilled in the use of technologies involved
The Facilitator - to assist the instructor in delivering content, but may do so remotely
Help Desk - to offer assistance to instructors, facilitators and students in the use of both software and hardware used to deliver the course.
3. Not all people are comfortable with online education: Education is no longer only sought by the world's youth. With an increased trend towards adult and continuing education, there is a need to design courses suitable for students over a larger age-range, as well as students from different and varied backgrounds. It is difficult, however, to design online education environments suitable for everyone.
4. Increased potential for frustration, anxiety and confusion: In an online education environment, there are a greater number of parts making up the system that can fail. Server failures may prevent online courses from operating. Software based teaching applications may require other specific components to operate. Computer viruses may infect software necessary to run online education environments. If these systems are complex, students may choose the ease of On-campus education rather than taking the additional time and effort necessary to master the use of online education systems.
5. The Digital Divide: Many people who live in remote areas and developing countries do not have access to computers, making any form of online education virtually impossible. For this reason, online education is only able to be targeted at the people lucky enough to be able to take advantage of the technology involved. Similarly, offering live teaching across the world means that different time zones and nationalities increase the demand for multi-skilled instructors.
In addition to these, there are also several legal issues associated with maintaining an online education environment. For example, intellectual property laws, particularly those relating to copyright, may or may not fully cover electronically created intellectual property. For example, information on a website is not necessarily considered to be public domain, despite being available to everyone. However, the Australian Copyright Act was amended in 2001 to ensure that copyright owners of electronic materials, including online education environments, could continue to provide their works commercially.
Still the most common form of instruction is traditional classroom-style learning. These instructor-led environments are more personal than online education environments, and also have the advantage of allowing for immediate feedback both to and from student and teachers alike. However, the classroom allows for less flexibility than courses run in online education environments.
Instructors in modern classroom environments are still able to take advantage of several forms of electronic teaching tools while still maintaining the atmosphere associated with the traditional classroom environment. For example, PowerPoint slides can be utilized instead of a whiteboard or blackboard. Handouts can be distributed via course websites prior to the event. However, on the day, students are still able to actively participate in the lesson.
Like online education environments, On-campus education comes with certain drawbacks, the most common of which is the classroom itself. This requires a group of people which, in a university for example, could reach a few hundred people in size, to gather in the same place at the same time. This requires enormous time and financial commitment on behalf of both the students and the educational institution.
However, it is this sort of environment that is most familiar to students across the world. People of all ages can access a classroom environment feeling comfortable with the way that a classroom-run course is carried out. Older students who may not be comfortable with the use of information technology are not required to navigate their way through possibly complex online education environments, making On-campus education the most accessible form of teaching.
On-campus education has one advantage that 100% electronically delivered courses can not offer - social interaction. Learning comes from observing, not only what is written on a page or presented in a slideshow, but what is observed in others. Most students are naturally curious, and so will want to ask questions of their instructors. The classroom environment allows students to clarify what is being taught not only with their instructors, but with other students.
So, Which is Better?
There is no style of instruction that will best suit every student. Studies have shown (Can online education replace On-campus education) that courses where online education is used to complement On-campus education have proved more effective than courses delivered entirely using only one method. These courses take advantage of both online education materials and a live instructor, and have produced results higher than those of students in either 100% online education or classroom environment courses. Students have the advantage of the immediate feedback and social interaction that comes with the classroom environment, as well as the convenience of self-paced online education modules that can be undertaken when it best suits the student.
It would seem that online education environments will never completely replace On-campus education. There is no "one size fits all" method of teaching. Teaching styles will continue to adapt to find the method that best fits the learning group. Using a mix of online education environments and classroom sessions, educational institutions, corporations and government organizations can ensure that training is delivered that is convenient and effective for both instructors and students alike.